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Improving footprints into wearable market. Months period and help Nike in extending its product portfolio while IMC program is targeted to achieve 10% increase in market share in 6 Groundbreaking features offered by product. Nike+ FuelBand SE is an innovative product that will elevate Nike’sĮstablished brand value and perception in minds of consumers through Has failed to leverage that brand loyalty. Nike+ FuelBand SE is a device that tracks basic life activities with Nikeįuel, which is Nike’s universal quantifying method for all kind ofĪctivities such as workouts, footsteps, jumps, climbing stairs and otherįuelBand (initial version) being innovative, Towards achieving fitness goals in terms of Nike Fuel. Technology and Nike+ app enabling real-time track, feedback, reminders and insights that motivates user
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Nike+ FuelBand SE is constantly connected with the iPhone or Android based smartphone using Bluetooth 4.0 NIKE is one of world’s largest company engaged in the design,ĭevelopment, marketing and selling of athletic footwear, apparel, It is amongst the most recognized brands with swoosh logo and brand positioning as leader with “Just Do It”. They sell their products through company owned retail stores, independent distributors and web store. Chandra Vijay, Darshan Shah, Gaurav Vasani,
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